E-commerce, in particular, relies on cross-selling. Online shops with a wide range of goods can use cross-references to point out new products, suitable articles or complementary products.

Cross-selling often drives increased retention rates

Many research studies have shown us that the more products a customer purchases from you the longer they will continue to purchase from you. If you manage to cross sell to your customers you get the added advantage of keeping them longer (all things being equal) and a double bonus to the bottom line.